Abstract
After analyzing the personal advertisements of 404 Tianjins advertisers and 432 Bostons ones, the findings show: (1) Male advertisers always paid more attention to female appearance and body-figure, and female advertisers think more of male own resources and commitments to the marriages, but Tianjins advertisers showed the traits of mate selection above more strongly; (2) As they got older, male advertisers preferred progressively younger partner than themselves, whereas female advertisers exhibited a more stable pattern of preference; (3) Boston advertisers choice range for potential partners age was larger than Tianjins; (4) Tianjins advertisers emphasized committed individual characteristic, whereas Bostons advertisers regarded the ones concerning spiritual communication and life-enjoyment. It was proposed that evolutionary psychological hypothesis was verified concerning the differences between male and female relatively successfully, but explained cultural difference between Sino-America poorly.
Keywords: | personal advertisements; mate selection criteria; evolutionary psychology; social learning theory |
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