Abstract
The participants in our study are readers who take part in the "A Passage a Day" online reading program. We aim at finding out factors for the effectiveness of promoting an online reading program. The results of the study will be relevant for those who want to advocate or design quality online learning projects. It has been shown that the following factors are closely linked to the effectiveness of promoting an online reading program: 1. A stable and accessible website. 2. Suitable comprehensibility of learning materials. 3. Instant affirming feedback to acknowledge participants' effort. 4. Students' self-motivated learning. 5. Support and encouragement from teachers and parents. Through reading online on a daily basis, students gradually develop a reading habit.
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