Abstract
The purpose of this study is to investigate the reading behavior of Tamkang University and National Taiwan Normal University Bulletin Board System’s user. This explores the following characters: Reading Behavior, Reading Motivation, Preferences on certain fiction subject and styles. Using in-depth interview with 48 BBS Story board readers. The major findings of this research include: Reading Behavior, Reading Motivation, Preferences on certain fiction subject and styles are obviously discrepancy.
| Keywords: | Internet reading; reading behavior; Internet reading behavior; information seeking behavior |
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