Journal of Educational Media and Library Sciences

Vol. 40 No. 4 , Pages 549 - 565 , 2003

Discussing the Librarian and Libraries’ Image Problem by Analyzing the Content of Mass Media (Article written in chinese)

Shau-Chun WU


This article discusses the problems of librarians and libraries’ negative image and low perception, and debates some arguments about librarians and libraries’ image problems. In the first part, it introduces some image problems that librarians and libraries always meet, and then analyzes the content of mass media associating with librarians and libraries, and tries to find the reason for bad image about librarians and libraries. In the final part of this article, it will propose some suggestions for promoting the image and professional status.

Keywords: image; library; librarian; media

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