Journal of Educational Media and Library Sciences


Vol. 41 No. 2 , Pages 255 - 281 , 2003

A Study of Applying Virtual Team to the Communication Strategy and Procedure for Collaboration in a Digital Media Design Project (Article written in chinese)

Wei-Ru CHEN, Han-Yun YANG, & Chaoyun Chaucer LIANG

Abstract

The development of information communication technology enables a digital media design project to apply virtual team to its communication strategy and procedure for collaboration. This study discussed the needs for building a virtual team of digital media design, and how it works. The researchers explored 4 cases to examine the problems faced by each team in the design process. The findings of this study showed that the concept of the virtual team applied to the digital media design is valid and effective. However, a successful virtual teamwork requires the following conditions: (1) well-defined team target and healthy member structure; (2) proper communication tools and design information; and (3) the well-organized procedure for collaboration.

Keywords: virtual team; digital media design; communication strategy; procedure for collaboration

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