Abstract
The design of personalized services in a MMORPG (Massively Multiplayer Online Roleplaying Game) can be viewed as a unique interaction between a player and a service provider. According to different requirements and profile of each player, a service provider could provide corresponding design or interactive service, so that the game can provide online players an individual and exquisite experience. This research outlines the personalized services designed in a MMORPG at present based on a literature review. A web questionnaire is conducted to investigate the domestic players’ needs for personalized services in a MMORPG. The result of this research reveals that personalization in MMORPG should reflect on real-life experience, which is to shift experience of interaction in the real world to a virtual MMORPG world. Moreover, the core of personalization shall be focused on an analysis of target user groups, which could provide diverse design modes to meet different players’ needs. With the market growing and techniques progressed, the design of personalized services will be a trend for developing a MMORPG in the future. The producers must catch up with this trend in order to stand out in the extremely competitive market of MMORPG.
| Keywords: | massively multiplayer online role-playing game; personalized services; online game |
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