Abstract
This paper presents the result of the second phase of a study focusing on the comparison of Web users’ behavior and Web designers’ design concept. The literature of Web user behavior forms the first phase of the study and provides a foundation for the study to be built upon. The study continues to conduct in-depth interviews with Web designers in order to understand their design goals as well as the design principles that they believe to be influential for the ultimate use of the Web. The researchers analyze the viewpoints of the two parties and conclude that in general Web designers understand the needs of their users and recognize the importance and benefits of a user-centered design; however, the final products of their design are often compromised. Possible reasons are the lack of support from the upper management, the difficulty of ensuring large quantity and high quality of the Web content, and undefined issues related to information architecture, such as navigation system, labeling system, and search functions.
| Keywords: | information behavior; Web user; Web designer; information service; information architecture |
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