Abstract
This article focuses on the probing of undergraduates’ interpretation activities of news in Taiwan. Receiving theory, and the concepts of pre-understand, enlightenment, and interpretative community constitute a conceptual framework of this study. This research is an explorative study, and applies the qualitative research approach. The methods of thinking aloud and deep interview are used to collect data during the periods of December 2006 to February 2007. In total, there are 12 interviewees; four men and eight women. Ten participants are grade three, and two are grade four. The saturation theory decides when to stop the work of data collection. This study adopts methods of the “hermeneutic circle” and “double hermeneutic” to analyze data. The results indicate that undergraduates’ interpretations of the news are multi-dynamic, participants’ pre-understandings, personal experiences, attitudes, and the influences of the media, as well as the social norms, are reflected by their interpretative activities. This paper also discusses the difference between the findings of this study, theory, and concepts which guide this research to propose a model about undergraduates’ news interpretative activities.
| Keywords: | information interpretation; reception analysis; interpretative community; audience research; message design |
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