Abstract
Two studies were conducted to examine the cultural and contextual factors which affect self-rating. In Study 1 (N = 120), it was found that (1) Ss tends to be more modest when the appraisal purpose is set for academic research instead of practical grading; (2) Ss tend to be more lenient when being asked to compare his performance with others; (3) Ss’ traditionality has no significant effect on self-rating. In study 2 (N = 319), it was found that (1) there are no significant differences in need for interpersonal harmony between modest and leniency bias Ss; (2) modesty bias Ss expressed less social desirability than leniency ones; (3) modesty bias Ss are more negative in their self-concepts than leniency ones and (4), as from study 1, most Ss tend to express leniency bias rather than modesty bias.
| Keywords: | modesty bias; self-concept; self-rating; appraisal purpose; rating format |
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