Abstract
Brand names show the characteristics of the times. In mainland China, brand naming has undergone a process of from simple to complicated, or, to be more exact, from traditional old-fashioned names to varied modern names. This is closely associated with the development of market economy, the change of social political system and economic environment, and is in accord with people’s understanding of the objective world.
| Keywords: | special names; trade name; brand name; market economy |
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