Abstract
This thesis, based on field work data, studies the dialogue strategies of sales talks in enfranchised stores. The results show that the sales persons produce more active dialogue acts in sales talks with their customers. Such is usually demonstrated by taking the initiative to break the silence, committing responding turns to new topic starting turns, answering questions in complete sentence structures, and providing apparently more information than anticipated in sales talks.
| Keywords: | dialogue strategy; dialogue analysis; discourse analysis; business Chinese; skills for sales talk; on-site promotion |
|---|
[Chinese Version | Index | Applied Linguistics (Yuyan Wenzi Yingyong) | Other Journals | Subscription form | Enquiry ]
Mail any comments and suggestions to
hkier-journal@cuhk.edu.hk .