Abstract
Vocation-oriented education which takes cultivating students’ vocational quality and ability as the core is the essential characteristic of higher vocational education. The vocation-based innovative cultivation model of higher vocational marketing talents attaches great importance to vocational ideology education and vocational career planning for the students, as well as to design the systems of curriculum, teaching and examination for the cultivation of marketing talents according to the requirement of industry for the vocation and ability. To establish scientific multi-dimensional teaching evaluation system and build up high skill teaching staff are the guarantee of innovative model of cultivating higher vocational marketing talents.
| Keywords: | higher vocational education; marketing and sales speciality model of talents cultivation; vocation-oriented; vocational quality; vocational ability |
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