Abstract
School brand is a kind of brand with the cultivation of people as objective and with people as carrier which needs late effect evaluation. It is also a kind of invisible asset that a school is gradually accepted by the public in the long-term course of educational practice with particular cultural details and identification symbol. To value characteristic positioning, image identification, propagation promotion and maintaining innovation are the key links of creating school brand.
| Keywords: | school brand; late effect evaluation; brand creation |
|---|
[Chinese Version | Index | Educational Research | Other Journals | Subscription form | Enquiry ]
Mail any comments and suggestions to
hkier-journal@cuhk.edu.hk .