Abstract
The present study examined 414 university students in Hong Kong and Guangzhou about their values toward creativity. Students in both cities cared more the social contribution of creativity than personal gratification. Hong Kong students were more motivated than Guangzhou students for having personal gratification and innovation in creativity. Guangzhou students were more motivated than Hong Kong students for having pragmatic use and social contribution in creativity. Students in both cities cared a lot for being imaginative, original and observant in creativity but cared little for being artistic and humorous in creativity. Hong Kong students believed more than Guangzhou students that creativity was only gifted to a few people.
| Keywords: | creativity; values for creativity; social contribution; personal gratification |
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