Abstract
Background: With the accession of the PRC to the WTO, Chinese education market is open to the educational service providers of the foreign countries. They are keen to offer MBA Degree programs to the Career Managers in the Mainland.
Aims: This research studies program evaluation and so forth the quality assessment of a MBA degree program in the Mainland.
Sample: The qualitative study involves literature review and focus group interviews of educational administrators, teaching staff and MBA students while the quantitative study embraces questionnaire survey of MBA students. Literature review collates the conventional approaches of educational quality assessment and contemporary theories of program evaluation. The survey generates a return of 924 & 1074 questionnaires for the study of learning, research and appraisal processes of the subject program.
Method: All the returned questionnaires are processed by means of T-test, Correlation Analysis, Linear Multiple Regression Analysis and Factor Analysis of SPSS. Quantitative analysis is supplemented by the qualitative study.
Results: Qualitative cum quantitative study lead to the following findings: (a) Curriculum is the premise of an educational program; (b) Learning materials is closely linked with the educational quality; (c) Good teaching staff warrants the educational quality and (d) Research and appraisal processes reflect the educational quality of the subject program.
Conclusion: This Research is concluded with the following recommendations: (a) To renovate the curriculum; (b) To refine the training materials; (c) To revise the “Learning Process”; and (d) To improve the “Research” and “Appraisal Processes” of the subject program. This Research has contributed to the wide body of knowledge in the establishment of a Program Evaluation Model which will be beneficial to the future development of the subject program and can be regarded as a reference for management education offerings.
| Keywords: | career managers; MBA degree program; program evaluation model |
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