Abstract
This study adopted qualitative and quantitative methods in drawing data through a pilot questionnaire survey and focus interviews in chosen schools. Twelve influential factors have been identified: School Reputation; Learning Atmosphere; Quality of Teaching Staff; Results of SSPA; Quantity of Homework; Learning Content; School Activities; School Building, Facilities and Resources; Home-School Cooperation; School Location; Recommendations from Other Parents, and Pupils’ Conduct in Public. The author then presented two recommendations for practice and further research for school practitioners.
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